Day 3, Brainstorm Profitable Topics

by Dave
(Kitchener, Ontario, Canada)

If you like numbers (I do) Day 3 is equally exciting and potentially draining if you obsess about them. The process of involves doing a "Lateral" brainstorm (in Day 2 your MKL is called a Vertical brainstorm). A Lateral brainstorm helps identify keywords for your site concept that are related but not exactly like the ones from day 2.

It can be overwhelming initially to see all these potential words that the tool develops (it was for me initially) but you just follow the instructions provided by SBI! and your list is eventually shortened to something your brain can actually handle.

Vertical brainstorm + Lateral brainstorm = a rough "blue print" for your site. This is when things started to crystallize for me and I started day dreaming more about how my site might actually be organized. This was mind candy for me and was the first time I felt like something tangible was forming in my head as a result of all this hard work SBI!

Dave